Saturday, 14 March 2009

Which Narration Should I Use On My Homepage?

I would appreciate your opinions whether I should use Video 1 or 1B as the intro video on my homepgage. The narration style is slightly different and I was wondering which style was preferred! Many thanks to all of you who take the time to listen. Each video is 2mins long.

Video One:


Video Two:

Friday, 13 March 2009

New Introductory Video

I've just included a short introductory video on my website homepage.
I hope this will very simply explain the hiring process of Alison Pitman Voiceover Services. Here it is:

Friday, 16 January 2009

Improve your online sales – Make your website talk

The latest trend in website marketing is the use of a speaking animated character or avatar to engage with customers when they visit your website. According to research, these characters can help increase your conversion and sales results, increase the time visitors spend on your site, and, provide your company with that all important competitive edge! In addition, a major benefit is that your information and sales message is reinforced through sight and sound. Your website can talk directly to the customer letting them know what you can offer them in a welcoming and professional manner.

Sites like www.sitepal.com allow you to create and customise your own animation to fit with the image and personality of the products and services you are promoting. So when you’re choosing what hair colour, age, clothing your character is going to wear, why not think about customizing the audio to match? Although these sites give you the option of their text to speech service its worth considering the benefits of using a professional voiceover artist to record your message.

The sound of a real human voice can really make the difference. Text to speech applications are becoming more and more sophisticated but they are still no substitute for the real human voice. The human ear can detect a synthesized voice immediately while most people will respond to the natural cadence and emotions present in a real live human voice.

In addition, a professional voiceover can bring all their experience of reading a powerful and persuasive sales message. You can also choose a voice to suit your customers expectations – clients can choose a voice to brand their company. A sound which reflects the image and values that their company holds.

Friday, 24 October 2008

Voiceover Work in the Downturn

How is the looming recession affecting your voiceover business?
Some voice talents have reported a downturn of 30%, others not so high but some voice talents have been hit even harder. Experienced voiceover artists hope to weather the storm, but where does this leave the novice voice artist, and those just dipping their toe in the voiceover market.

Over the past 6 weeks, I've noticed a slow down in direct voiceover enquiries and online & offline audition opportunities. It may just be a blip or could indicate a more general trend for the coming months and years.

So what does this all mean?

1. Will new wanabee voice talents move quickly out of the VO business as VO jobs become harder and harder to come by? Will this leave more work for the established artists?

2. Will new VO talents who offer their services at lower prices than established talent pick up more and more work as clients cut their voiceover budget?

3. Will clients start using "John from accounts with the nice voice" to record their voicemail messages, telephone greetings rather than a pro voice artist?

4. Will established talent have to drop their rates to secure work?

5. Will potential clients be more alive to the benefits of using a professional Voice to create a professional brand and image for their company?

6. Will voice talents have to re-double their marketing efforts? Will we have to find new markets for our services as traditional voiceover markets retract?

7. Is amateur hour almost over?. Voiceover artists are now going to have to take their business seriously - invest in their marketing, their websites, SEO, analyze whether all or any of the online casting sites are worth the investment, work on promotion and discover their versatility and adaptability.

8. When will it all end - and how many of us will be left standing?

Tuesday, 21 October 2008

6 Reasons to Use Audio on Your Website

1. A real voice encourages visitors to stay longer, which in turn improves your chance of your visitor taking action, whether it's buying a product, signing up for a newsletter, or filling out a survey. As they view your web page they can listen to the audio - receiving the information visually and audibly.

2. A real voice increases visitor confidence because they actually hear someone talking to them. It makes your site more credible as it shows real people are behind the website and the products.

3. A real voice can increase your conversion rate and therefore increase your sales. Audio adds a whole new dimension to your website that will captivate and motivate your customers. Hearing a real voice can have a big impact on your site visitors, making their website experience more pleasurable.

4. Using a real voice can help guide your visitors through the ordering process, helping answer their questions so they don't need to contact your customer support team, saving both parties time and money.

5. A voice shows emotion and personality. People like to do business with people they like, so a warm friendly voice should build trust and a rapport with your prospective clients.

6. Use an enthusiastic voice to create buzz about your products and services. Motivate your website visitors to take action with a motivational audio clip.

Tuesday, 7 October 2008

10 Ways To Use Audio on Your Website

I've just created my first Squidoo Lens! Click here to find out 10 Ways to Use Audio on your Website

Friday, 25 July 2008

Can Podcasting Help Recession Proof Your Business?

http://www.thephonevoice.com/Podcasting_A1.mp3

Please click on the link to hear my latest podcast: Can Podcasting Help Recession Proof Your Business?